Hydroflask

Hydro Flask was founded in 2009 by Travis Rosbach and Cindy Weber, due to their dissatisfaction with commercial water bottles. Beginning as Steel Technologies LLC, the company was and still is based Bend, Oregon. It was here Travis and Cindy began to market their product and it enjoyed early success at local farmers markets, especially among the outdoor recreation community. The brand grew further when it began to be sold in stores. In 2012, the already popular brand changed hands and expanded into the European market. Hydro Flask then began launching new products, and enjoyed becoming a centrepiece of a fashion trend in 2019/20