Who are Salewa? February Giveaway
- Saturday 16th January, 2021
- By Paul
Who is Salewa?
Salewa is a modern European mountain brand that specializes in high-end gear for the progressive mountaineer. Light hiking gear, technical trekking gear, mountaineering gear, and “alpine lifestyle” clothing for when you get back to “basecamp” for your cup of hot tea in front of the fire. Salewa uses high-quality materials in their clothing. These include but are by no means limited to Polartec®, GoreTex® as well as their own TIROLWOOL®,(a best of both worlds alternative to down and synthetic insulation that, using high-alpine, locally-sourced, fairly paid wool to provide you with outstanding warmth, breathability, thermal regulation, and insulation even when wet.)
“Places don‘t belong to people: people belong to places, and we belong to the Dolomites.”
Salewa’s brand philosophy is deeply inspired by the Dolomites Mountains in Italy. Their design draws inspiration from the rocky peaks and deep valleys of the region and the products themselves are designed t serve those who like moving in those mountains.
Beginning in 1935 Josef Liebhart registered what would later become Salewa. In the 1960s Salewa began getting International recognition. Their design for a fully adjustable lightweight crampon had become one of their most successful products. Their invention of the tubular ice screw (industry-standard now) shot them to become a household name among serious alpinists. After years of invention and re-invention, the brand continues to operate. Salewa has redefined itself ad a customer-centric functional and technical mountaineering brand.
If you are lucky enough to be reading this before the 14th February 2021, we have an ongoing competition to win either a men’s or women’s Vezzana Jacket from Salewa! Simply fill out this form to be in with a chance of winning!
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