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Soon thereafter, that little shop became known as The North Face, a retailer of high-performance climbing and backpacking equipment. In 1968, The North Face moved to the other side of San Francisco Bay, to the unbridled possibilities of the Berkeley area, and began designing and manufacturing its own brand of technical mountaineering apparel and equipment.
Through the 1960s, North Face brand cherished a following amongst avid outdoor athletes and began sponsoring expeditions to some of the most far-flung, still largely untouched corners of the globe. This launched a proud tradition that continues in full force today and constantly reinforces the company’s mantra, Never Stop Exploring™.
By the early 1980s, The company was taking exploration to the outer limits of the ski world, adding extreme skiwear to the product offering. These were the days of pastels, neons, hair dye, and mohawks; they laid the groundwork for today’s free-spirited snowsports athletes. By the end of the decade, The North Face became the only supplier in the United States to offer a comprehensive collection of high-performance outerwear, skiwear, sleeping bags, packs, and tents.
The 1990s ushered in an era during which The North Face further broadened the outdoor world it helps athletes to explore. The decade saw its debut in the sportswear market with the launch of Tekware™, an innovative collection designed to provide rock climbers, backpackers, hikers, trail runners, and outdoor enthusiasts with the ultimate fit and function. The half dome logo began to appear with greater regularity on ultramarathon courses, high-country trails, and big walls. And, as the calendar clicked toward a new millennium, The North Face launched its own line of trekking and trail-running shoes to ultimately address the head-to-toe needs of those always striving for the next horizon.
Now, more than 50 years after its humble grand opening, the brand delivers an extensive line of performance apparel, equipment, and footwear. They push the boundaries of innovation so that you can push the boundaries of exploration. The North Face remains deeply proud to be the first choice of the world’s most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and explorers.