Following the successful introduction of Outwell in 1995, Henrik Arens became aware of the need for a range of outdoor products specially targeted at a segment of young people, young families and people with limited camping experience. Common to all of these groups was the need for easy-to-use products, where quality walked hand in hand with affordable prices. Oase Outdoors founded Easy Camp in 1997. After a complete make-over, the brand was relaunched and repositioned in 2010, Easy Camp now has a new logo, a completely new product portfolio and a new target group. Success is evident as the new Easy Camp is currently expanding into more markets than ever before!